Psychology from an Empirical Standpoint

Ingredient Branding Related Literature Essay Example

Ingredient Branding Related Literature Essay Example Ingredient Branding Related Literature Essay Ingredient Branding Related Literature Essay On the other hand, Bucharest defined Co-Branding as a long term type of co operation between two or more brands with equal or non-equal brand image n which identify of the associated brands is communicated through the inclusion of the brand name on the product or product packaging. Co- branding is an increasingly popular technique used primarily in domestic markets to transfer the positive associations of the partner brands to a newly formed co-brand (Lettuces Creche, 2011). Ingredient branding will be analyzed and compared to existing theories on co-branding and brand extensions. This will be helpful on students to fully understand ingredient branding. Furthermore, based on these existing theories, it will be possible to identify issues for further research. Brand communication is identified as the right mix of media vehicles that will maximize the brands potential to meet the goals like developing awareness, positioning and reminding the brand, its attributes, unique selling propositions and its benefit to the consumers set forth by the brand manager (Davis, 2002; Guppy et al. , 2008). Brand communication creates brand image (ROI et al. 2001) and gives the brand a personality by using a constellation of brand associations (Jodie and Torn, 2006). The better the brand communication the more the awareness receiver value and the intent of purchase (Guppy et 2008), which may lead to purchase and satisfaction thus leading to brand loyalty (Wainscoting and Sustainability, 2008) and brand equity. Brand equity is defined as the added value that a brand brings to a pr oduct (Changer and Dana, 1996). Pita and Satanic described Brand Equity as the value a brand name adds to a product. That value can be a halo extending beyond the current product category to other product classes. From this brand equity we can conceptualize the ingredient branding strategy and demonstrate how it ill affect students towards brand consumption. Then there is brand loyalty, trust, image and awareness that contributes a big part on the development of perspective of students on ingredient branding and consumption of goods. Brand loyalty refers not only to ones tendency to repurchase the same brand time after time, but also to have a psychological commitment or attitudinal bias toward the brand. Thus, the brand loyal customer not only buys the brand , but refuses to switch even when a better Offer comes along (Schoenberg, Gordon Errand, 2004). Brand loyalty makes a critically label contribution to competitive advantage (Signoras Steakhouses, 2004). Brand Trust on the other hand is termed as the degree to which an individual is confident, and eager to act on the basis of the words, actions and results of others (McAllister, 1995). Brand trust is basically the emotional commitment of the customers with brand. Marketers are now days very much interested in trust because mostly it is observed that higher trust ratings are positively related to loyalty (Areas, 2005). According to Asker, brand awareness is the ability of possible consumers to remember that a facial brand belongs to a special product. Consumers exposed to advertising, word of mouth, and other promotions, who are able to recall the brand only with some kind of cue achieve a low level of brand awareness, recognition. A consumer would have to encounter the brand and recognize it as a potential purchase choice. (Pita Satanic 2004). Brand Image can be defined as the perception about a brand as reflected by the cluster of associations that consumers connect to the brand name in memory (ROI et al. , 2001 Brand image consists of two components; the benefits customer rive from the brand and its attributes which constitute the brand association and the brand personality (Bayle, 2003).

DRUG TRAFFICKING IN THECARRIBEAN JAMAICA AND TRINIDAD Thesis

DRUG TRAFFICKING IN THECARRIBEAN JAMAICA AND TRINIDAD - Thesis Example The cultural values and the social economic problems have also acted as catalysts towards the crime. To deal with the problem, it is essential that these nations adopt a comprehensive policy to eliminate the problem for once and for all. Introduction A drug is defined to as any substance that alters the normal functioning of the body if absorbed by an individual (Forsyth et al, 1993; Lavelle et al, 1991).). There are many types of drugs, and therefore its definition can be varied depending on the context. It may be viewed from the pharmaceutical context or the recreational point of view. One may also look at it from the contexts of legal versus the illegal drugs. Despite the different contexts, drugs will always cause harm when overly used. From here, the word drug abuse is coined. The major concern is usually on the illegal drugs, which include heroine, marijuana, and cocaine among others The normal functioning of the mind and body is always altered, causing great concerns in the me dical contexts (Johnston et al, 2008). Surveys indicate that many people, across the genders and ages are addicted to drugs. They are sometimes unable to have full control of their lives, sometimes necessitating the immediate friends and family to assist them in every aspect of their lives. The measures to curb these behaviors are faced with setbacks due to the lucrative business that continues to grow in many parts of the world. The drugs are always made available to anybody who wills to use them. Therefore, many lives are destroyed due to this easy access and lack of policy to deal with the problem. Psychological problems may well be blamed for the rampant drug usage and abuse (Purvis and McInnis, 2009). However, their very presence is also to blame. Without their availability, people have no choice but deal with their problems in many other ways. The global world looks at the problem as criminal, and a problem that needs to be dealt with urgently. Many lives have already been los t, and we can no longer watch as the young people lose their future. The old have become unproductive and a burden to the family in every home due to the use of drugs. The solution lies with the people who would expose such crimes and bring sanity to the world. The problem is no longer confined to specific region, but it affects the whole world in general. It is therefore a global problem. There are regions that are well known for drug trafficking; majorly acting as the supply base for the rest of the world. The best thing is that the regions are well known by the general public. Drug trafficking became rampant in 1970’s, affecting many parts of the world. Among the worst affected areas were West Indian islands, the Caribbean basin and the South American states. In particular, the Caribbean basin region became the supply base for the drugs, meeting demands of the majority in many parts of the world. The business gained popularity, with the majority earning good money from the business. This may explain why many people were attracted to the business, with the consideration of the poverty that faced these regions. The socio economic problems pushed more people into the drug supply deals din the Caribbean, and a strong alliance was formed between the states that were involved in the transactions. Surveys indicate that twenty percent of drugs that are demanded in the US are supplied through the Caribbean region (Purvis and McInn

Cats and Dogs Assignment Example | Topics and Well Written Essays - 500 words

Cats and Dogs - Assignment Example Actually, dogs are considered to be the descendents from wolves. It is widely held that dogs have evolved from the wolves which had made their entry to the northern hemisphere in search for foods. Cats, on the other hand, find its origin in the Felidae family. It is believed that cats have been evolved around 12 millions years ago. (Carney, 2011) A major physiological difference between cats and dogs is that the sense of hearing is better among cats compared to dogs. The hearing part of their body has been created in such a way that they can hear the kittens as well as the rodents’ ultrasonic sounds. (Carney, 2011) The sense of smell is much better among dogs than cats. Dogs generally have wet noses which help in dissolving the scent molecules and thus help them in detecting those smells that can not be perceived by any human being. Hence, dogs are used to catch criminals by the police forces across the countries. Cats do not possess such characteristics. (Carney, 2011) Dogs are considered to be the most loyal creature. Dogs are very faithful to their masters. Dogs obey their master’s orders instantly. Dogs are also very protective about their masters. Cats, on the other hand, are regarded as one of the most independent and distrustful creatures. Although, cats are quite responsive to their owners than the strangers, but they are not as loyal as dogs to their masters. (Carney, 2011) The cat lovers very often argue that dogs are more expensive to maintain than cats. Dogs need substantial grooming and special types of foods to make them healthy and look good. Cats, on the other hand, do not need such maintenance costs. One needs only a little box, some toys and a food bowl for a cat. While dogs need regular bath, it is not quite necessary for cats to be bathed frequently as cats are quite efficient in taking care of their personal hygiene. (Carney, 2011) Dogs are considered to wonderful companion for human being as they form a habit of adjusting

Cryogenic treatment of metal Essay Example | Topics and Well Written Essays - 500 words

Cryogenic treatment of metal - Essay Example Untempered martensite should, therefore, have treatment below the minimum critical temperatures of the metal so as to enable diffusion of the excess carbon from the body-centre tetragonal structure hence it creates a more stable structure. Tempering leads to an even distribution of alloying elements in precipitation-hardening alloys like super alloys of aluminum (L.K. Zhang. 148). The elements cause internal reactions, which results in the formation of inter-metallic phases referred to as precipitates. The precipitates formed during tempering strengthen the alloys. In addition, multistep tempering can result in the formation of several precipitates that effect to high strength alloy. Cryogenic treatment is carried out in metals in the process to enhance metallic wear characteristics. Cryogenic metal treatment is quite a new metal treatment process in engineering and is one of the most utilized metal treatment processes in the industry (Xiaojun Jianga 62). Utilization of cryogenic temperature (below -2400 F) is a new application in metal treatment especially in the ultra-cold realm. The method was tried in early 1940s, but it was found to produce thermal stresses because of the rapid cooling of the metal in liquid nitrogen. Because of the formation of thermal stresses, cryogenic treatment was not in use for industrial purposes until late 1960s. Cryogenic metal treatment process was improved to the use of gaseous nitrogen, which results in reduced formation of thermal stresses (L.K. Zhang. 32). There are three major cryogenic treatment process established in mechanical engineering. Initially, the metal is slowly cooled down from ambient atmospheric temperatures to cryogenic temperatures. Cooling of the metal parts slowly leads to a reduction in the formation of thermal stresses. Slow cooling process also ensures that the general

Representation of mental health problems in the media

Representation of mental health problems in the media Media tends to use harsh words such as psycho and maniac as the headline when referring to people with mental health problem, which can influence the public perception. Previous research suggests that there is a strong rink between negative portray of mental health and public attitude towards people with those conditions (Rose, 1998). This essay, aims to examine negative representation of mental health problems in the media. It will be based on qualitative research method and will take a view of thematic analysis of the sun newspaper. Result indicated that media tends to focus on the negative news as it is more news worthy, exaggerate and generalising people with mental health problems. Recommendations suggested; media should stick to facts in relation to mental health and should stop producing negative information in this field. Introduction and aims Data from 2010 survey by the UK Office of National Statistics showed that 1 in 6 adult experience at least one diagnosable mental health problem at any given time and that severity will vary from mild anxiety to conditions such as bipolar disorder (http://www.guardian.co.uk). Previous studies in this area found that people perception were influenced by media negative representation of mental health disorders (Rose,1998), this was supported by philo (1993) who found that public attitude towards crime and mental health was based on what was presented in the media. Media representation of mental health problems tends to be shadowed with negative comments and always emphasises on the link between people with mental health and violent crimes. A study by Cutcliffe and Hannigan (2001) examined media reporting of people with mental health problems and concluded that media stories tends to be focused on violence dangerousness and criminality toward others in relation to a person with a mental illness. Anderson (2003) also suggest that the media only focus on reporting negative events such as murder committed by those with mental health problems more than then the awareness of mental health. Yet there is evident that people with mental health problems do not commit more crimes than the rest of the population. According to large et al (2008) study on homicides due to mental health between 1950-200, they suggested that only a small proportion of people with mental health do commit violent crimes compared to those with no mental health problems. The relationship between mental health problems and violent crimes are mostly linked to alcohol and substance abuse and not just mental health condition. Although a small proportion of pe ople with mental health problems tends to be violent, the majority are victims of violent attacks and the media seems to forget produce this (www.guardian.co.uk). Furthermore, Edney (2004) Argue that even though media always features stories relating to mental health, those stories tend to be exaggerated and negative in torn. Anderson (2003) claimed that media stories which portray people with mental health negatively tend to gain more publicity than those which dont. The purpose of this essay is to examine the impact of portraying people with mental health negatively in the media which will be achieved by thematically analysing article from the sun newspaper. Studies such as that of Stuart (2006) claimed that, media negative presentation on mental health does have a significant effect on people with mental health problems. Analytic approach Article on coverage story of Raoul moat 37 was chosen from the sun newspaper from the internet dated (10th July, 2010), who shoot his ex-lover through the window of her house and killed her then boyfriend while trying to protect her as well as living a police officer blind after gunning him down while on duty. Before going on a run for almost a week and turning the gun on himself after a police standoff. The sampling method used was probability sampling. Thematic analysis was employed In order to explore how people with mental health problems are portrayed by the media. Thematic analysis procedure involves different stages. First stage involved; Students being instructed to develop a research question which related to the representation of mental health illness. Stage two; students had to read the article which was based on a story of Raoul Moat in order to be familiar with the data. Stage three; here students had to transcribe data from the article into text stage four is coding for themes; this involves organizing words which relate to similar topics into categories which requires reading text and note down words of interest for the chosen research question, Text needs to be examined closely, line by line. Stage five includes; Text being re-examined to see if all the information is relevant to themes. The final stage is reporting each theme by writing its description and illustrating it with a few quotations from the original text. This will be coved in the findings section. (Boyatzis, 1998). Findings and discussion The following themes where identified within the text. Theme 1: Paranoid about the cops. Moat hated the police whom he called animals, He hated the policeà ¢Ã¢â€š ¬Ã‚ ¦.called them pigs. He believed that they had something against him due to the amount of time he had been stopped before going to prison, They harassed him on the outside by pulling him over in his car every five minutes for no reason. More crucially, having being dumped over the phone by his then lover while saving time in prison for attacking a relative left him convinced that she had left him for a cop. he was fixated on the other man being a police officerà ¢Ã¢â€š ¬Ã‚ ¦.. Shes dumped me for a fucking pig. Theme 2: Emotional meltdown. Prior to calling Samantha from the prison phone booth, moat was in good mood he was fine beforeà ¢Ã¢â€š ¬Ã‚ ¦..he said he was going to ring Samantha. But after making that call he came back a different person, the colour of his skin had changed to red and he was in ties. He completely changedà ¢Ã¢â€š ¬Ã‚ ¦His neck and face had turned red. He was crying like a baby. Moat took all the feeling of being rejected on the fellow prisoners fuck off scam- get out of my face. he went mental one time because Eric had stuck out the place. the articles looked at referred to mental health in general and exaggerate on the actual information. Most of the information reported was descriptive e.g. media called him psycho even though there was no evidence to support that he was suffering from psychosis.These articles where published by journalist who may have little or no back ground knowledge on mental health, they are business driven and therefore look for news worth in order to sell the papers instead of focusing on the actual facts. Media create a label for people with mental health problems such as mentally ill, and psycho. Character of information Most publications relating to mental health problems tend to be exaggerated. Media we use one particular incidence (e.g. how moat had mental health) to generalised everyone with mental health condition. Most of the information the media report tends to be descriptive (e.g. how person with mental illness has committed murder). Very little place is devoted to explanatory information example, about causes or symptoms of mental illnesses) recommendations for good practice when reporting on violent crime stories which may be linked to mental illness: Media should Avoid using offensive words like psycho and nutter, be certain about the information they report instead of speculating news. They should make it clear to the reader that only a very few people with mental health problems are violent. Conclusions Publications in media relating to people with mental health problems are negatively which paints a picture of people with mental health problems as dangerous criminals which can live them being labelled and stereotypes with society. In order to remove this stigma, journalists should be provided with some guidelines where they can find information on mental health problems In general media coverage of mental health problems tends to be negative, Media uses harsh words such as crazed, maniac or monster to referrer to people with mental health problems. Specific conditions were less likely to be mentioned in headlines than general references like mental illness. Media representation of mental health tends to be more sensational headlines than sensational stories.

Use of Biblical Imagery in Margaret Laurences The Stone Angel :: Stone Angel Essays

Use of Biblical Imagery in Margaret Laurence's The Stone Angel In the novel The Stone Angel, Margaret Laurence introduces a character who seems to evolve her life around biblical imagery. Hagar Shipley, a ninety year-old woman, does not accept things easily, like life. Hagar is recognized as a biblical imagery because of her name. "Hagar" is introduced and recognized in the Old Testament as the Egyptian hand-maiden of Sarah, the wife of Abraham. By reason Sarah was unable to provide offsprings for Abraham. Since Sarah could not concieve, she gave her servant, Hagar, to her husband, so she can produce heir under Abraham's name. And Sarah said unto Abraham, Behold now, the Lord that restained me from bearing: I pray thee, go in unto my maid; it may be that i may obtain children by her. And Abraham hearkened unto the voice of Sarah... And he went in unto Hagar, and she conceieved, her mistress was aespised in her eyes". (Genesis 16, 2-4) Symbolically, Hargar Shipley became a house keeper in her younger years. Hagar has always felt that she was to take care, nurture, serve others, it bacame her natural positon. Hagar saw herself as the "chatelaine," or possibly an outcast when she was married to Bram. The Shipley house was square and frame, two-storied, the furniture shoddy and second-hand, the kitchen reeking and stale, for no one had scoured properly there since Clara died. Yet seeing it, I wasn't troubled in the slightest, still thinking of myself as a chatelaine. I wonder who I imagined would do the work? I thought of Polacks and Galicians from the mountains, half-breeds from the river valley of the Wachawa, or the daughters and spinster aunts of the poor, forgetting that Bram's own daughters had hired out whenever they could be spared, until they married very young and gained a permanent employment." (p. 50-51) Hagar is feeling like a prisoner in her own habitat, that she is not "free" in spirit; "I was alone, never anything else, and never free, for I carried my chains wihin me, and they spread out from me and shackled all I touched" (pp. 292). The imagery that Hagar is enslaved like the prisoners in the early era's, B.C.-A.C., she became a slave of her own emotions which is strugggling within her. Also noted, Hagar also was seen and explained as "a creature of wilderness". Like the pharaoh's daugheter, she left the security of her father and went to explore the wilderness.

Literature Poem Analysis Essay

From the way the speaker laments about his brother, we can clearly tell how the both of them have totally contrasting attitudes towards life. Moreover, as flying paper planes were one pastime that both brothers used to share in their childhood, the speaker talks about their paper planes metaphorically, letting us in on the way they each view the world. Being the older brother, the speaker was a doom and gloom pessimist who viewed the world in dismal light. He was constantly harping on how â€Å"there was always homework and a thousand other things† that he could not devote his time to other more meaningful areas, such as spending quality time with his younger brother. He was also too caught up in the fast pace of work, that he forgot to take time and enjoy himself, or to carry himself with some humour and gaiety. As we see from the poem, he remembered his brother for â€Å"dancing to your bubbling laughter’s pace†, something which was not embodied in the speaker himself. The speaker was also rather obdurate on the ways of the world. Living a very mundane routine throughout his lifetime, he has developed rigid ideals and lives in accordance to them. For instance, his pragmatic nature has shaped him into being diligent and discipline, challenging each obstacle that came in his way. However, this monotonous task has made him spiritless, for his thinks his life as unexciting. This can be seen from the degradory ways he describes earth as â€Å"dull† and homework as â€Å"earthbound†.

Essay on Should grammar be a focus in undergraduate composition classroomEssay Writing Service

Essay on Should grammar be a focus in undergraduate composition classroomEssay Writing Service Essay on Should grammar be a focus in undergraduate composition classroom? Essay on Should grammar be a focus in undergraduate composition classroom?Being literate has always been considered as a dignity. However, paying excessive attention to grammar when it is not the main focus of teaching is often severely criticized by educators. They say, grammar can contribute to better writing, but it is only one part of it, not the whole. Composition classroom is, for instance, aimed at developing students’ writing skills through research, argumentative writing techniques, and critical thinking. Meanwhile, it has become a matter of continuous debate whether knowing grammar rules and principles affects the quality of an ultimate text. As a student enters a first year course, it is implied that he or she has some basic grammar knowledge and writing skills. However, practice has shown that teachers’ expectations are not always satisfied. On the contrary, the majority of students composition teachers deal with are likely to have gaps in their early educat ion, which create a grand barrier for further advance.   Current research is intended to find out the significance of grammar for a composition classroom and to provide clear evidence that applying certain deliberate tools for instructing grammar from a freshman course on is a way to make the students of language art progress considerably.Controversies of Grammar InstructionEarlier, there was a widely spread opinion that there is no sense to worry whether your spelling is right or wrong as long as the English orthography is nothing but human convention. It was stated that this kind of convention has nothing in common with the natural order of things and the word can be written in any way with the same power. What is more, grammar was thought to distract attention from actual writing and thus to be harmful rather than helpful. The members of the NCTE Assembly for the Teaching of English Grammar (ATEG) resume that grammar used to be â€Å"the skunk at the garden of the language art s† (Lanham 111). Earlier, traditional grammar instruction was really a curse for schools and their students. The notion of prescriptive grammar that was popular a few decades ago included continuous â€Å"skill drill† exercises. The students were expected to â€Å"swot up† a discrete set of rigid rules that were to be strictly followed and endlessly practiced (Turner 39).Taking over curriculum, grammar could really become an obstacle to the students’ advance. On the one hand, much precious time was spent memorizing and reproducing rigid formula. On the other hand, students could soon lose their interest to the major and change it for anything else. With time, however, the educators came to understanding that principles of writing are more important than the rules of grammar, and the alignment of forces altered. In other words, broader generalization came into being leaving each writer a chance to make his or her own choice (Butterfield 275). With the heig ht of language movement, the time for revolutionary change came. Prescriptive grammar was substituted by transformational, also known as descriptive grammar. The chief goal of innovation was to subordinate grammar instruction to the needs of a particular user. Descriptive approach made grammar instruction more flexible, practical, and more helpful in self-expression.Benefiting from GrammarOf course, knowing the grammar rules is not a panacea. In fact, fixing the grammar will hardly make an unsatisfying essay effective. There is much other stuff to attack when a teacher is to create a good writer. Still, poor grammar is often not so much the reason for poor writing as the inherent part of it. Grammar ignorance is often the consequence of careless attitude to reading and checking the original text by the author himself. Accurate and perceptive reading for revision is a necessary condition not only for higher literacy, but also for the overall writing skill. It is almost impossible to write a clear, coherent text without grammatical awareness. The latter is ultimately based on a sentence sense that is worked out through reading students’ own compositions, either aloud or to themselves. As Brandt (463) assumes, â€Å"Educators can no longer afford to assume that students acquire an accurate understanding of formal language structures through reading, writing, and speaking.†Further on, the ability to work with grammar constructions enriches the overall writing capacity of a student. A wealth of knowledge is rather a prerogative than a burden, and such exercises as â€Å"finding the subject-predicate core, diagramming sentences, searching texts for various constructions, comparing language varieties, expanding or imitating sentences, unscrambling sentences in a paragraph, and experimenting with the parts of essays and stories† (Newkirk 111) help the writers see the language as a system. Therefore, the writers feel free to find and utilize altern atives to make their thoughts sound clearer and more catching.In addition, Brodkey (82) states that the students who master the tools of writing and language structure together tend to be more confident and effective in their writing. â€Å"Many students will be able to recognize a sentence fragment as incorrect, but they may not know the concept by its correct name, why it is incorrect, or how to correct it,† Spellmeyer (273) notes. It goes without saying that many people possess inherent, intuitive knowledge of how to spell the words and sentences correctly, but the conscious employment of language opens larger opportunities beyond all doubt. Knowing grammar provides the writer with the confidence to experiment because only when you know what is right, you can play with what is wrong; it becomes much more interesting for a writer to introduce new stylistic devices or context neologisms   (Spellmeyer 163). Only in this way both native English speakers and second-language l earners become able to see the perspective of linguistic expertise while language is a bottomless resource.Tips for Teaching GrammarAlthough descriptive grammar has demonstrated a number of advantages as against prescriptive grammar, the latest studies reveal that both approaches are better in their combination rather than in isolation. Each of them has its benefits, so a good language art teacher should derive from both. Assessment and planning are probably the best items to start a sound instructional practice.The experience of educators who have already faced low levels of literacy among their first year students and who try their best to improve the situation can be summarized in several transparent rules. First of all, there is a need to present grammar principles as a review because of the students who really possess enough knowledge and would feel tired and bored if they have to go through the same way again. One more advice is to communicate the grammar skills as professiona l skills like proofreading or editing. At the same time, the teacher is to begin with the basic rules as they are the foundation for further knowledge. Although the language is full of terms, the aim is to reduce terminology for better comprehension and memorization. The advance from parts of speech to sentence fragments and clauses and then to run-on sentences, for example, would be the best scheme (Brandt 460). It goes without saying that grammar lessons should be concise, entertaining and always to the point. For that end, teachers often use handouts and power point presentations to make the material visual and clear. In order to entertain, teachers apply the practice of cooperative games, self-check quizzes, and interactive Web-resources.Further on, it is useful for a student to note his or her mistakes and corrections. Such an error journal makes a student more self-aware and diligent, while his or her motor memory is combined with visual memory (Anson et al. 172). While revisi ng and editing their drafts, students can simultaneously study grammatical options that certainly influence style and voice of the text. According to the representatives of ATEG, teaching grammar significantly depends on reading and language play, so these two fundamental practices should be prioritized in the composition classroom. As Turner (121) resumes, â€Å"the goal of effective grammar instruction is to weave it into the reading and writing that function as the backbone of the English curriculum.†After all, the needs of students should be the first and foremost criterion to depart from. Individual approach will never do a bad turn, so the students should have an opportunity to train grammar according to their own essays and to get individual assistance from the teacher in case of need.Conclusions The experience of numerous educators and researchers has shown that writing skills can never be mastered in isolation from grammar. Developing such writing skills as a sense o f effective organization, logical argumentation, manipulations with language and style is highly dependent on grammar knowledge. Once traditional school grammar became an uncompromising weapon to fight illiteracy, but its demands won a bad reputation. As long as grammar was taught in isolation, the wave of protests soon rose because grammar instruction took unprecedented time and effort and in this way did interfere with the educational process. Next, transformative grammar approach was introduced making more focus on the particular needs of a student and making the learning process more flexible and actual. The application of descriptive grammar within a composition classroom has proved that a wide variety of prose and poetry can be enhanced by effective vocabulary and creative sentence construction that is gained via grammatical options. It is stated that frequent training with grammar constructions makes the author express his or her own thoughts and emotions more fluently and pr ecisely. Grammar makes individual thesaurus broader and enunciation more flexible. A meaningful and relevant instruction should, nevertheless, be based on both prescriptive and descriptive grammar practices.While the practice of numerous composition teachers has shown that at the first course the level of students’ language knowledge is rather low, most of them have to spend much time not for review but for grammar mastery instruction from the very beginning. Consequently, grammar instruction and testing are obviously needed in the undergraduate composition classroom to make freshmen present a coherent argument and go through less critique on their rough drafts. For that end, intensive but not overwhelming guidance with practice should be provided on a regular basis. Above all, reading is still considered the best practice to improve one’s grammar, as most of grammatical patterns are easily absorbed from the context.

The dangers of EU electricity liberalisation essays

The dangers of EU electricity liberalisation essays The European Union: A New Model of Governance An investigation in to some of the factors which pose a threat to the implementation of a successful EU wide liberalization of the electricity market, The basis for my essay was formed by David M. Newbergs article entitled problems of liberalising the electricity industry. Newberg highlights the dangers of liberalisation, and points out that it could actually lead to higher prices. He draws a parallel between the European Commissions attempt to update the electricity objectives to under-write unbundling and full liberalisation, with the Californian Electricity Crisis. Newberg cites issues such as the lack of legislative and regulatory power the EU possess in order to mitigate generator market power. He also addresses the area of transmission and transmission capacity, and the bearings they could have on successful liberalisation. I would join Newbergs stance on the grave danger which liberalisation could present if not handled in a very skilled and astute manner by the relevant authorities. In addition to Newbergs worries, I will present some additional potential obstacles the EU will confront along the route to full liberalisation. Much of the material written on this topic concentrates on the myriad of benefits which liberalization will trigger, however in my essay, I would like to highlight some of the potential stumbling blocks which we need to be aware of in relation to the EU wide liberalization of the electricity market. As I will point out, the electricity sector is a vital cog in the economic welfare of the European Union, and as such w e should be aware of the dangers of liberalization. I intend to draw on several academic articles, in conjunction with sources from the Financial times and EU web sites. It is a relatively recent phenomenon the notion of liberalization of the electricity industry. Until recently, public u...

The assessment for this module is an End Course Assessment (ECA) Essay

The assessment for this module is an End Course Assessment (ECA) constituting report based on the MINI case study - Essay Example This failure can have a profound negative impact on the brand equity of the parent or corporate brand. The second positive application of this strategy deals with the addition of a new brand in the brand portfolio of the parent company. This step gives a fresh outlook to the corporate brand portfolio and enables it to nurture a â€Å"Star†. This strategy, also gives some breathing space to the aging brands of the corporation, thereby extending the lifecycle of the entire brand portfolio. Let’s analyze the marketing strategy of MINI on pertinent dimensions: 4P’s Framework: The marketing mix or 4P’s, as they are called, reflects the important strategies of the organization regarding the product, price, promotion, and place (Fill, 2009). Product The product under consideration is the MINI car, which launched its new model in 2001. In addition to this model the company has the following brands of cars: New MINI, MINI One, MINI Cooper, Cooper S, Cooper D, MINI Convertible, MINI Clubman and MINI Countryman. Price The pricing method used by the company to appraise its cars is â€Å"value-based pricing†. This method of pricing is consistent with the strong brand equity of the car. Since the car is a symbol of a specific kind of lifestyle, therefore it carries immense value for the followers of this kind of lifestyle. These followers are willing to give extra when it comes to expressing their peculiar lifestyle. This makes MINI exclusive and inaccessible to every car buyer. Promotion Industry followers have always found MINI’s marketing campaigns to be very innovative, lively and peculiar. These attributes make these campaigns very successful. When MINI launched its new 2001 model, it employed adventure campaigns to enhance brand awareness. This campaign had at its core the concept of buzz marketing. By the use of this concept the company amplified its core association of: Excitement, Uniqueness and Fun. Through this campaign th e company very successfully raised the level of awareness of its brand, and created a word of mouth effect among its customer community. This campaign employed both traditional and contemporary marketing tools and tactics, for instance media houses were brought into this campaign, print and online advertising was done along with promotional material being planted in hot spots(important public centers). Through â€Å"Bondage Fetish leather†, the company extended its adventurous and likely nature. In this entire promotional campaign the company engaged its target audience and fan community. The company employed methods which led to their (audience and community) participation. In this endeavor the company also made use of digital community forums like social networking sites e.g. Face Book, Twitter, YouTube. One unique method used in this endeavor was MINI Space, which brought together the MINI community. This community used to engage in online conversations in the form of thre ads, to communicate their opinions about the car. Direct marketing tools like emails and instant messages were also used. A unique king of email was sent to customers, containing a game in it. This mail was very

Research paper Case Study Example | Topics and Well Written Essays - 1250 words

Research paper - Case Study Example For each of these diseases a physical examination will have to be done to achieve a proper diagnosis of each. A 16-year-old female (Jesse) presented with her mother (Mrs. B.) at the doctor’s office. Jesse states that the following subjective symptoms that she is experiencing included feeling extremely tired and fatigued, lack of appetite. In fact, she appears to have ‘tomato red cheeks’ as if someone slapped her. She also states that she has had a fever for the past 24 hours. According to the Mrs. B, she gave her daughter Tylenol for the fever, and noted that it was effective for a short period. She also revealed that they had just moved to California three months ago. Moreover, the patient had recently begun working as a teacher’s helper in a preschool. At the school a number of students had not reported to school due to a rash outbreak. In addition, Jesse also revealed that she had her period (menses) one week ago. Her mother asks a question about her own health for she happens to be five months pregnant. The three differential diagnoses that this patient could be suffering from are Mononucleosis, Fifth Disease, and Kawasaki’s Disease. This 16 year old female is exhibiting prodromal symptoms (symptoms that occur before the actual onset of the disease) of these three diseases. Three Differential Diagnoses for this Patient Diagnosis- Characterized by malaise, anorexia, chills and fever which is a prodromal symptom, pharyngitis and lymphadenopathy. Occasionally, the disorder comes on abruptly with high fever. Seek help when severe pharyngitis lasts for five to seven days. Only 90% of patients suffer from lymphadenopathy even though the patient shows no signs at this moment. Rashes that appear look like Rubella when it may appear. Although the disease is common with teenagers it also affects the elderly and the symptoms and management are the same. Screening- Most